Rachel

We keep it rockin’!

Thanks for sharing this video–great info for us to review through an authors’ eyes.

I look forward to hearing great things about you. Happy to help!

When we stp defending R own sinful ways & humbly acknowledge..God’s ways R rt, tru gladness will spring forth~Julie Link1:43 PM Sep 11th from TweetDeck

http://twitter.com/DiscoveryHouse

Do you think I have reason for concern?

http://www.youtube.com/watch?v=yxschLOAr-s

It shows why so many authors these days are frustrated with publishers. It seems that in the age of new media, authors are expected to do their own publicity and marketing with little or no help from the publisher. While that is not true at Thomas Nelson, it is true at other publishing houses. I am however delighted to know there are exceptions. Keep up the good work.

I think the confusion also comes from an assumption that pr folks can magically get a tone of coverage for a book. There’s timing, content, hooks, and reception at media that factor in whether done by an in-house publicist or an outside firm.
And yes, it’s true that different books often receive different levels of time spent on them. No different than going to the Dr. Every book brings it’s own opportunities and challenges. And the writers who spend time thinking about pr hooks as they are writing stand a better chance of a strong campaign.

Good marketing only makes a bad book fail faster (ala Michael Hyatt). But you’re right that there are so many things marketers and authors can do these days to get the word out.

For example, logically, if a book takes off, or it is believed to be the strongest contender to do so, that one should get more of a push to tip it over the edge. Also, as you mentioned, if one author is more helpful and energetic than another, it would also make sense they’d get more attention by comparison. However, sometimes the reasoning isn’t as clear and that’s where many authors get frustrated.

You are right in that some others in the industry often state that traditional publishers don’t help much in the way of promotion. I also agree it isn’t fair to blanket every one with that much of a generalization. I believe a big key to the situation is communication all the way around and for authors to be as educated as possible going into the process.

Thanks for adding to the conversation.