In Pursuit of Purpose

  I don’t know about you, but I walk around most days asking God what I was made to do.  I know beyond a shadow of a doubt that I was made to be the mommy of this one specific child.  And I know that I was made to be in the lives of certain […]

Seeing Ourselves as Others Do

   Today, our CEO,  Michael Hyatt, blogged about an author we publish in the Fiction division (Ted Dekker and his new book, Green) .  One of the sections of the post was about the marketing done for the book.  As I read through his post, I saw this line “…and his intrepid marketing director, Jennifer Deshler“.    Though I know […]

In Support of Book Marketers

I have watched a handful of “professionals” share insights about how authors should take their marketing into their own hands, all the while slamming what is being done at the publishing house.  In this post, I hope to help authors see the work from the publishing side and calm fears that some “fresh-out-of-college, overloaded idiot” is the […]

Retooling Your Personal Brand

In the first several years of my work experience, no one ever told me about “personal brands”…the assumptions about you and your work ethic that become the tagline people use when talking about you.  Had I known, I probably would have been more careful.  I thought that being a “get things done” girl was fantastic.  […]