Comments on: Random Ideas and Missed Opportunities

By: lemonytree

lemonytree — Mon, 20 Apr 2009 07:04:00 +0000

eating pancakes….intresting i did something like this with chocolates and personality…..i think i should post it now!!! thanks!!!

By: jenniferdeshler

jenniferdeshler — Fri, 20 Mar 2009 04:04:03 +0000

Wow…see someone was thinking in the same “random” universe. Thanks for sharing this. Vegemite…the name IS scary

By: jenniferdeshler

jenniferdeshler — Fri, 20 Mar 2009 04:00:39 +0000

Hi Sibella,

You are right–there aren’t enough companies tapping into the homeschool market. There are a million ways retailers could attract more business…museums offering “behind the scenes” tours to show artifact rotation and project management, bakeries offering classes on the mathematics required for baking, contract supply stores (like Home Depot) offering DIY classes for building a model bridge or a birhouse…ideas like this would build relationships and promote new business in their stores. It’s easy to have the ideas…harder still to find people passionate enough to make them happen.

By: jenniferdeshler

jenniferdeshler — Fri, 20 Mar 2009 03:54:25 +0000

Hi Denise,

Yes, these random thoughts do consume enough space to be considered a slight obsession. Everyone needs a hobby, right?

By: jenniferdeshler

jenniferdeshler — Fri, 20 Mar 2009 03:53:35 +0000

Hi Colleen,
You ladies keep us on our toes with the amazing stories you all write. I’ll come up with new random thoughts and you continue writing and we’ll just keep adding hits to those bestseller lists!

By: Sibella Giorello

Sibella Giorello — Fri, 20 Mar 2009 01:49:57 +0000

Jennifer, these are great ideas — the win-wins for business and customer — and I’m impressed that these are your “random” thoughts. Entire marketing agencies might not come up with either one of these ideas. I’m with Colleen: Soooo glad you’re on our side!

As for missed opportunities, I see lots of them as a homeschooler. AMF, the bowling folks, just started leagues during the weekdays for homeschool kids — makes sense, right? Who else can bowl on Tuesday at 1 pm? So they offer five bucks a game, including shoes. Like you said with Regis, it’s better than nobody bowling. And some weeks we pack the place.
But there are huge areas of corporate America that have not caught on to the untapped homeschool market.
Thanks for the engaging post. Glad you got a blog!!

By: Rel

Rel — Thu, 19 Mar 2009 22:32:44 +0000

Vegemite (yep, that black Aussie spread most Americans are scared of!!) ran a very similar marketing campaign about how people liked spreading their vegemite on toast and gave them all names. People really got into it!

You can see the results of the survey they ran – http://www.howdoyoulikeyourvegemite.com.au/?go=results

By: Denise Hunter

Denise Hunter — Thu, 19 Mar 2009 17:14:00 +0000

Jennifer, always the marketer! Your obsession pays off.

By: Colleen Coble

Colleen Coble — Thu, 19 Mar 2009 16:25:34 +0000

Of course the best marketing manager on the face of the planet would notice these things! I wish I had a brain like yours. But I’m glad you’re MY marketing manager!